iro Traditional Japanese Colors
Red & Pink

朱色

Shu-iro
Vermilion

The bright orange-red of shrine gates (torii), seals, and lacquerware.

Color codes

HEX
#EB6101
COPIED
RGB
rgb(235, 97, 1)
COPIED
HSL
hsl(25, 99%, 46%)
COPIED
CMYK
cmyk(0, 59, 100, 8)
COPIED

Origin

Shu is a mercury-based pigment (cinnabar) imported from ancient China and used across East Asia for talismanic and religious purposes. In Japan, it paints Shinto torii and the seal-paste (shuniku) used to stamp official documents to this day.

Where you'll see it

Shrine architecture, official seals, celebratory design, lacquerware.

Contrast & accessibility

Calculating contrast against black and white…

Harmony palette

Computed from the color wheel — base, analogous (±30°), complementary, and triad. Click any swatch to copy.

Tip: analogous colors read as calm; complementary and triad add contrast for calls-to-action.

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